I do try and take an honest look at the review. If the reviewer has a good point, I chalk it up to a learning experience and try not to make the same mistake in my next book. :)

As for how I react to less than terrific reviews of my books–actually pretty much the same as you I think. Logically (key word here) I know reviews are all subjective. Since most of my work is comedic, with much of it incorporating screwball comedy, I’m fully aware that what one reader finds funny will have another shaking her head and saying “Huh? What in the world was that author thinking?” While most of my reviews are quite good I’ve certainly had my share of stinkers too. LOL

I feel bad for just a little bit *but…but why don’t ALL the readers and reviewers love me and my books?*–LOL–and then take a deep breath and dive headfirst into the chocolate. After I’ve been duly anesthetized with plenty of fat and calories I start asking myself lots of “what could I have done to improve the story” questions. Sometimes a poor review will give me some genuinely good insight into something I may change in the next story but most of the time I just realize it’s nothing more than a difference of opinion or personal preference and move on.

Whether the review is positive or negative, I usually write a short professional note thanking the reviewer for taking the time to read and review my book.