You can read more about this over on Dear Author.
I happened across this site a few days ago and thought it was really cool. It’s like nothing I’ve seen before on the ‘Nets. Romantic Advances gathers all the upcoming releases in one place and cross references them by sub/genre. So, if you’re looking to add to your already towering TBR pile, (like the one beside my bed that theatens to topple and kill me in my sleep? Yeah, like that one), you can go there and find new reading fodder.
Additionally, if you write for a RWA recognized publisher, you can fill out a form and have them post your book. Slick!
Anyway, when I visited the site I had no idea who was behind it. Turns out these bloggers (most of whom you probably know) are the brains behind the beauty.